Poster for Hillary Clinton’s 2016 Presidential Campaign

 

Basic RGBI was asked to do a new poster for former Secretary of State Hillary Rodham Clinton, this time one that would be consonant with her existing campaign graphics and slogans.

One of her slogans that really struck me was “I’m with her.” The idea being that she had passed beyond even first-name-only status, and was now identifiable by those three little letters H-E-R. That would be my distillation of her slogan- “Her.”

Working from a great photograph by a young first-year student at Harvard, Samuel Fisch, I made a poster whose brilliant blue color harkened back to my original poster from 2008, but used her proprietary font, Sharp Sans by Lucas Sharp.

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